Atmospheric side-lit workshop workbench with brass calipers, rolled architectural blueprints, and vintage mechanical instruments bathed in warm sunlight, no people

Speaking

From the Job Site to the Boardroom

Tim Sjobeck speaks to trade associations, franchise networks, business audiences, and the next generation entering the workforce. Drawing on 30+ years in the trades and the lessons behind his book, Failing to Fail, every talk is built around one idea: turn setbacks into systems. Two message tracks, real experience behind both, and a talk built for whoever's in the room.

Two Tracks

One Speaker, Two Messages.

Advancing the Trades

Failing to Fail

The workforce crisis, the BUILD Protocol, and where AI and technology actually fit in a trade business.

The book's core message: turning setbacks into systems, built for any business owner, any industry.

Ask About a Workshop.

Workshops.

Bring the BUILD Protocol to Your Team.

Beyond a keynote, Tim leads interactive working sessions built around what your team is actually dealing with, not a lecture. Pulled from the same themes as his talks, including the BUILD Protocol from Failing to Fail, every workshop leaves your team with something real to use.

Hands-On, Not Just Talk

Built for Any Group Size

Leave With Something Real

Work through a real setback using the Protocol, start to finish.

From a leadership team to a full offsite.

A real plan, tool, or protocol walks out the door with your team.

Every Room

Built for Whoever's Listening.

Trade Associations & Franchises

Business Audiences

Youth & Education

Conferences, franchise summits, and industry events ready for a real, field-tested voice.

Any company or conference looking for a talk on turning setbacks into a repeatable system.

Colleges and high schools introducing students to real career paths and real resilience.

Keynote experiences tailored for conference halls, executive summits, and campus auditoriums.

Talk Themes

Topics Every Talk Draws From

Every keynote pulls from these core themes, shaped for the room it's in.

Change Management — Leading a team through disruption without losing momentum.

Customer Service Culture— Turning frontline service into a real competitive edge.

From Chaos to Systems — Moving a business from reactive habits to repeatable process.

Every talk is tailored to the room, trades, business, or education.

Metrics That Matter — Knowing which numbers actually predict success.

Hiring in Today's Market — Finding and keeping good people when everyone's short-staffed.

The Trades Industry Has Enough Motivational Speakers.

This Is Different.

Tim Sjobeck does not show up with a PowerPoint and a pep talk. He shows up with a system — field-tested in the dirt, forged through failure, and built specifically for the people in your audience who are done with generic advice.

Keynote — Failing to Fail: Turning Setbacks Into Systems
The BUILD Protocol, live on stage. Real failures, real data, real tools your audience can deploy before they leave the room. This isn't motivation for motivation's sake — every attendee walks out with something they can use on their very next job.
Workshops —Build Your First P.O.G.
A half-day or full-day working session where businesses don't just hear the system, they build it. Attendees leave with their first real Prioritized Operational Guide in hand, built with Tim in the room, not a worksheet they'll forget by Monday.
Training Sessions — ServiceTitan, AI, and the Future of the Trade Shop
Practical training on getting more out of ServiceTitan, implementing AI in day-to-day operations, and identifying real opportunities to scale. Built for teams who want hands-on guidance, not another software demo.

Trusted by trades associations, contractor groups, and industry events across the country.

Check Availability

Ready to Bring Real to Your Event?

Every talk is built around the room it's for. Trades, business, or education, let's find the right fit.