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For Small Shop Owners

TimmyBoy's Playbook:

Calls, Conversion, Profit

  • Written for the 1-5 truck shop

  • Real lessons pulled from decades running a plumbing business, not theory

  • Practical steps you can put to work this week

  • Built around the three numbers that actually rank a small shop

  • Running 15-20 trucks? Sharpening these same fundamentals is where the next stage of growth comes from.

This E-book is Built from 30+ years running and growing a plumbing business, this is a straight-talk guide for the shop running one truck, three trucks, or five, not a corporate playbook stretched to fit. If you're the owner, the dispatcher, and sometimes still the one on the wrench, this book meets you where you are.

Where Does Your Shop Rank?

TImmyBoy's Playbook Calls Conversion, profit ebook for purchase
TImmyBoy's Playbook Calls Conversion, profit ebook for purchase
Get the Book.

Get the Full E-Book

What's Inside

Built around the three numbers that decide whether a shop grows or stalls, Calls, Conversion, and Profit. Each chapter stands on its own, so you open the one you need.

Foundations & Brand

Calls

The basics every later chapter builds on.

Getting the right kind of demand to find you.

• Change Management • Your Brand: Purpose, Culture & Message • Financial & Business Setup Basics

• Marketing & Referrals • Online Presence & First Impressions • Communications & Speed-to-Lead

Conversion

Profit & Beyond

Turning a lead into a job done right.

The money and growth habits still being written.

• Customer Service Standards • Dispatch & Scheduling • Hiring & Building Your First Team

• More chapters underway.

Built Different

Built to Grab, Not to Read Cover to Cover

This isn't a 200-page manual you read once and shelve. It's a field reference, 5 to 7 pages per chapter, built to pull out when you actually need it and put away until the next one comes up.

Not a Novel

Not a Sales Pitch

Not Built for Enterprise

Marketing running dry? Read that chapter. Hiring your first tech? Read that one. Skip the rest until you need it.

No demo to sit through, no software login, no funnel. Pro tips and foundational principles, straight through.

Written for the 1-to-15-truck shop, not a franchise HQ. Small enough to live on your phone, in your truck, on the job.

Know If This Is For You

Who This Is For

Running 1-5 Trucks

Running 15-20 Trucks

This book is written directly for you, the stage where you're still the estimator, technician, bookkeeper, and the one answering the phone at 7pm.

You've likely built more of these fundamentals already, sharpening them is still where the next stage of growth comes from.

Take the Free Evaluations

Free First

Sharpen Your Fundamentals First

Before you dive into the playbook, see where your shop already stands with these free evaluations.

AI Utilization

Culture

See how ready your shop is to use AI in daily operations.

See where your shop's culture is strongest, and where it needs work.

Financials

Memberships

See how solid your shop's financial fundamentals really are.

See how ready your shop is to build a recurring membership program.

Pricing & Estimating

See how confident your shop's pricing really is.

Keep Exploring

More Free Resources

The Playbook isn't the only thing built for small shop owners.

Academy for Contractors

Hiring for Contractors

The Blog

Free resources built for the business-owner side of the trades.

Real recruiting guidance for a 3-10 truck shop.

TimmyBoy's own take on running a shop, in his own voice.

Learn More About Tim

Who Wrote This

About TimmyBoy

Tim Sjobeck, known to most as TimmyBoy, spent 30+ years in the trades before building and selling his own plumbing business in Sacramento. Today he trains contractors on business systems as a ServiceTitan Program Facilitator, and this playbook is everything he wishes someone had handed him at one truck.

Coming Soon

Ready to Build?

Get the Playbook

Stop guessing at the fundamentals. Get the playbook built for the shop you're actually running.