Why It Exists

Reading Is the Easy Part

The book teaches the system. The Workbook is where you run it. Every worksheet ends with something you can point to: a named brick, a lesson pulled out of it, a written protocol, or a review date on the calendar.

This is not a journal. A journal asks how you felt. These worksheets ask what you're going to do differently.

— The Workbook

How It Works

Chapter. Worksheet. Group.

Read the Chapter

Complete the Worksheet

Bring It to the Group

Each chapter ends with an action step that points to its worksheet.

Every worksheet has a setup, the work, an output, and a next step, so you walk away with something you can use.

Share results with your team or book club, get an outside perspective, and build a protocol together.

What's Inside

Everything in the Field Kit

A Worksheet for Every Step

Five Standing Templates

Quick Start Card

Every action step in the book has its own worksheet, plus a Ground Zero worksheet to find your first brick.

The Field Protocol master format, Case File list, Interrogation quick reference, Hard-Target Builder, and POG to SOP checklist.

Three removable pages you can hand to a team member before they've read the book.

Team Facilitation Guide

Book Club Guide

Twenty Ways to Get More

A 15-week team program, weekly discussion questions, a 30-day team challenge, and a troubleshooting guide for when the room gets hard.

An eight-session plan for six to eight non-competing owners, one chapter group per meeting.

A cheat sheet of accountability, scheduling, and pro tips to help the work stick.

Who It's For

Built for Groups That Read Together

Company Teams

Book Clubs

Assign one chapter a week. Everyone completes the worksheet on their own, then meets for a thirty-minute Friday review. The manager does the work too.

Six to eight owners from non-competing shops share worksheet results and give each other an outside perspective.

Peer Groups

Solo Readers

Give an existing owners' group a shared method to work through, one chapter at a time.

Working alone? The book's built-in Field Kit gives you an action step in every chapter. Add the Workbook for the full worksheets and templates.

Everyone in a team or book club needs their own book and their own workbook, since each person completes the worksheets on their own.

The Friday Session

Thirty Minutes. Every Friday.

Ten Minutes: Share Results

Ten Minutes: Group Validate

Ten Minutes: Build a Team Protocol

Each person shares what they found on the worksheet, two to three minutes apiece.

Everyone gives an outside perspective on each other's lessons and finds the blind spots.

Co-create one team field protocol from that week's chapter, so the team owns it.

If you're not willing to complete the worksheet yourself, you don't have the standing to ask your team to.

— TimmyBoy

When a whole team learns the same words for a failure and the same steps to process it, the system stops living in one person's head. Here's what that looks like:

The 30-Day Team Challenge

Every team member processes one failure with the BUILD Protocol within thirty days and shares it at the next meeting. The manager goes first.

  • A tech can run it after a callback.

  • A CSR can run it after a hard call.

  • A sales manager runs it after a lost deal.

  • A startup founder runs it after a missed launch date.

  • An office manager runs it after a payroll mistake.

  • A clinic manager runs it after a scheduling mix-up that cost patients their appointments.

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Learn About the Book

Get Your Copy

Choose How You'll Use It

Both will be sold on Amazon. Pick the option that fits how you plan to work through it.

The Book

The Workbook

Book and Workbook

The full BUILD Protocol, all sixteen chapters, with a simplified Field Kit and an action step in each. Best for solo readers.

Every worksheet and template, plus the team and book club guides. Made to be used alongside the book.

The full system for teams and book clubs. Each person reads the book and completes their own worksheets.

Every reader needs their own book and workbook.

COMMON QUESTIONS

FAQ

Do I need both the book and the Workbook?

Can I use the Workbook without the book?

No. The book stands on its own, with a simplified Field Kit and action steps in every chapter. The Workbook adds the full worksheets, templates, and team and book club guides.

It's built to work alongside the book. The three-page Quick Start Card can get a team member started before they've read it.

Does everyone in a book club need their own copies?

What if the group discussion gets hard?

Yes. Each member needs their own book and their own workbook, since everyone completes the worksheets on their own.

The facilitation guide includes a troubleshooting section for the moments a session stops feeling like a protocol review.

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